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March
The coronavirus crisis is a first in our lifetime, but there are lessons to be learned from past emergencies, including the 2008 financial crisis.
The post What Can the 2008 Financial Crisis Teach Auto Dealerships About the Coronavirus Crisis? appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.
March
As the coronavirus sweeps the globe, people are facing unprecedented amounts of stress and uncertainty, and everyone is looking for a COVID-19 update.
The post COVID-19 Update: A Letter to Our Clients During These Difficult Times appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.
February
It’s important that auto dealerships focus on the real driving force behind the auto industry: Baby Boomers. But, how do you go about marketing to Boomers?
The post The Generation Gap in Car Dealership Customer Retention Part 2: Marketing To Boomers appeared first on Performance Administration Corp | Dealer-Owned Complimentary Maintenance Plans.